Start with the actual onboarding job. A landing-page product demo needs polish and shareability, so HeyGen is a strong first stop. A staff training flow needs governance, analytics and delivery controls, which points more towards Synthesia or Colossyan.
Do the re-render maths before you buy. App onboarding clips change whenever buttons, menus or pricing screens change. Synthesia self-serve credits do not roll over, Colossyan minutes do not roll over, and Elai.io deducts minutes each time you render.
Check how product screens get into the video. HeyGen supports product demo workflows with real product screens, voiceover and captions. Synthesia, Colossyan and Elai.io all reference screen recording or product explainer workflows, but you should still test export readability on small UI text.
Treat localisation as a production cost, not a nice extra. HeyGen lists 175+ languages and dialects on Creator, while Synthesia highlights translation into 80+ languages on enterprise workflows. The upside is faster multilingual onboarding; the catch is that every localised version still needs review by someone who knows the product language.
Match the delivery model to the team. Colossyan is the better fit if onboarding needs interactive video, SCORM export or LMS-ready product education. That extra training structure is useful, but its NEO and NEO2 minute buckets make pricing harder to compare.
Keep the avatar secondary to the walkthrough. A realistic presenter helps retention, but unclear UI footage ruins an onboarding video faster than a slightly stiff avatar. Test with one 60–90 second app flow before committing to a full library.