Compare on a like-for-like monthly figure. Annual discounts and credit packs make headline prices misleading, so normalise everything to the monthly cost for the volume of video you actually make.
Price the render-minutes, not the plan. The real cost driver is how many minutes of video each tier includes. A “cheaper” plan that runs out of credits mid-month is more expensive than a pricier one you never hit the ceiling on.
Decide how much realism you actually need. For internal, high-volume or experimental content, a cheaper tool is usually the smarter buy — you are paying a premium for the last 10% of realism that your audience may not even notice.
Factor in the free tier and trial length. A budget tool with a generous free plan lets you offset cost on low-stakes work and only pay when a project justifies it.