Run the fee maths on your actual briefing length. HeyGen starts at $29/month, but avatar choice changes usage sharply: Avatar V is listed at 48 credits per minute, while Avatar III Video Look is 4 credits per minute.
Choose realism for founder-led updates, but do not ignore disclosure. A convincing executive avatar can make recurring updates faster, but investor-facing audiences should know when the presenter is synthetic.
Use Synthesia if review and corporate controls matter most. Its Starter plan is listed at $29/month, and one minute of self-serve video costs 120 credits, but credits do not roll over.
Treat localisation as a separate cost line. Dubbing, lip-sync and translated versions can burn through credits faster than the base English video, especially for 20-minute stakeholder briefings.
Check export quality before you commit. A 1080p clip may be fine for an investor portal, while boardroom screens and webinars can make weak lip-sync, low resolution or stiff gestures more obvious.
Do not treat Hour One as a normal 2026 shortlist pick. Wix announced it acquired Hour One in 2025, so compare active buying paths such as HeyGen, Synthesia and DeepBrain AI instead.